IAM JD × Nike — Football Festival
Art Director
JD Sports and Nike wanted a female-focused football event in Paris to motivate and empower their audience, and I art-directed the whole brand experience.
I built the day around workshop areas: football with a Paris-based female breakdance and freestyle troupe, a customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux (French YogaGirl), and a DJ masterclass with UK DJ Krystal Roxx.
French pop sensation Aya Nakamura headlined with a live performance, followed by a live screening of the Women's World Cup quarter-finals.
- Art Director
- James Darby
- Headliner
- Aya Nakamura
