Havaianas × Arlin Graff — IPÊ
Art Director
Havaianas have long supported IPÊ, a charity protecting the Amazon rainforest. For this project I art-directed a collaboration with São Paulo street artist and environmentalist Arlin Graff — three limited-edition IPÊ flip-flop designs, each giving a percentage back to the rainforest.
To bring the cause to life, I took Graff to Redchurch Street in Shoreditch and we turned an entire building into an endangered-species mural, complete with a plaque on why his work matters. I brought in Global Street Art and Wonderland Magazine, and built the launch event and digital assets that introduced new audiences to Arlin and the Havaianas–IPÊ partnership.
- Artist
- Arlin Graff
- Partners
- Global Street Art · Wonderland Magazine
- Cause
- IPÊ — Instituto de Pesquisas Ecológicas
