Bacardí — Casa Bacardí

Casa Bacardí is how I brought Bacardí's untameable spirit to life at music festivals. Since Don Facundo Bacardí created the rum in Cuba in 1862, the brand has survived every kind of adversity — exiled by Castro, banned through prohibition — and music has always been in its DNA.

Don Facundo threw legendary parties at the family home in Santiago de Cuba to celebrate the sugar-cane harvest, and that's the feeling I chased: an experiential build selling drinks and cocktails at festivals, carrying the heritage every year since 1996.

I championed the perfect serve, drove bartender advocacy, and worked to build real belief in Bacardí's story — all under one banner: The Sound of Rum.