Alcatel — The People's Champion
Art Director / Photographer
I worked with Alcatel UK & Ireland for years. In 2018 I helped shape The People's Champion — an integrated campaign built on one simple idea: Great Tech, Great Price.
The hero was the 3V handset at £120, launched the same week as a £1,000 iPhone and aimed squarely at families outside London. I shot and art-directed the product photography that carried it across PR, retail and social, and it landed in every tabloid and mainstream paper as the best-value phone on the market — plus a spot on Channel 5's The Gadget Show that drove audiences into Tesco, Argos and Carphone Warehouse.
The numbers I'm proud of: 487k activations across Q2–Q4, 50M Google Display views, 865.2k reached on Twitter and 2.89M on Facebook, a nationwide Metro run, 12,000 store visits and 30,000 retail staff trained.
- Art Director / Photographer
- James Darby
